People busy in buying crackers on Diwali in Jammu and Kashmir

From the blog

Original programming for the holiday season: Why producers must spread a little UGV cheer this Christmas

Christmas television viewing figures fell to the lowest level on record in 2020, with the number of people switching on the box comparable to 1981.   This decline has been partly blamed on evolving viewing habits, especially as the on-demand and streaming wars continue to intensify. But this is also good news. As broadcasters, networks, and streaming providers all battle for Christmas TV viewers they are seeking more extensive and original TV offerings in 2021.

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