Strong pent up demand for travel, 70% keen to travel this year, finds survey

MUMBAI: After being cooped at home for over a year, its no surprise that demand for leisure travel is up. In a survey carried out by two travel companies, 69% respondents said they were keen to resume travel in 2021, out of which 18% said they were ready to travel immediately post unlock and 51% said they would travel within 3-6 months. The remaining 31% saying they would wait till 2022 to travel.

While 54 % showed interest in domestic travel, the rest voted for international destinations. A top consideration expectedly was personal health and safety (70%).

Out of this, 19 % cited uncertainty as a concern and another 66 % said they were willing to spend extra towards health and safety.Re-sanitation of rooms was selected by 52% respondents as a key requirement.

Fully vaccinated hotel staff, drivers was a need highlighted by 48% and 34% respondents, respectively .

The survey collected responses from 4000 consumers to identify emerging consumer behaviours and trends that will drive travel preferences in the Covid era, said a press statement issued by Thomas Cook India which undertook the survey along with SOTC Travel.

The release said that the survey covering respondents from India’s top 8 metros, mini metros like Pune and key Tier 2/3 markets of Jaipur, Indore, Tiruchirappalli, Madurai, Nagpur, Surat, Baroda, Bhubaneswar, Lucknow, Chandigarh, Mysore, Coimbatore, Visakhapatnam, Guwahati, Patna, etc.

“A total of 81% respondents reiterated the need for refundable/zero cancellation products. Then again, 77% preferred an expert for guidance/reassurance, while 23% opted for bookings via website/app,” said the survey.

Among the popular domestic destinations were Kashmir, Leh-Ladakh, Himachal, Andamans, Goa, Kerala, etc and in the international category the popular ones were Dubai-Abu Dhabi, Maldives, Mauritius, Thailand, Europe, etc.

“35% respondents chose holidays between 3-5 days; 52% for 6-12 days; 13% for a holiday of over 12 days; 62% respondents prefer to travel with family/friends; 20% as couples/solo;18% in a vaccinated group,” said the survey.


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