According to the Italian automaker, the new showroom will display an entire range of Benelli superbikes, including Imperiale 400, Leoncino 500, TRK 502, and TRK 502X under the dealership of Tatsa Motors.
The new facility is the company’s 42nd dealership and will also showcase merchandise and accessories.
Vikas Jhabakh, managing director, Benelli India, said, “It gives us great pleasure to be associated with ‘Tatsa Motors’. Our philosophy of customer service is in tandem with the ethos of our Jammu Dealer Partner.”
“Our key motive is to ensure that Benelli’s 3S facilities are present across India, to generate strong brand presence. From that aspect, Jammu is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders,” he said.
Sandeep Amla, dealer principal, Benelli-Jammu, said, “We are absolutely thrilled to bring Benelli to Jammu, and It is an honour to have been associated with Benelli India, and I would like to take this moment to welcome you to the Lion’s Den, which is home to some exotic Italian machines on offer from Benelli.”
Benelli has introduced a limited period offer, where customers can avail a low EMI offer of INR 4999 per month, with up to 85% funding on the Imperiale 400, said the company statement.
The Italian motorcycle brand is owned by China-based QianJiang Group, and markets its product in India through a strategic partnership with Adishwar Auto Ride India-Mahavir Group.