MP Tourism holds webinar on International Yoga Day

Madhya Pradesh Tourism presented webinar on Wellness and Spiritual Tourism on International Yoga Day. On the occasion of International Yoga Day, Madhya Pradesh Tourism Board presented an webinar to highlight the measures being taken by the government to promote Wellness and Tourism in the state. The event was inaugurated by the Chief Guest, Chief Minister Shivraj Singh Chauhan, who spoke about the importance of the practice of yoga and pranayama in everyday life and urged everyone to adopt a lifestyle that is in keeping with the teachings of Patanjali’s Yoga sutras.

In her opening remarks, Minister of Tourism, Culture and Spirituality  Usha Thakur pointed out that that Madhya Pradesh’s spiritual quotient is unparalleled and is one of the foremost pilgrimage destinations in India which is  holy to Hindu, Muslim, Jain and Buddhist travellers. She mentioned that the  region has two revered jyotirlingas at Mahakaleshwar and Omkareshwar with Ujjain, Maheshwar, Khajuraho, Orchha and Amarkantak which are tremendously popular with domestic and international tourists.

Sheo Shekhar Shukla, Principal Secretary – Tourism, Culture and Public Relations spoke about the Wellness Tourism Policy which has been launched by the Madhya Pradesh government and expressed a desire to see investments from big wellness brands as well as local players to help develop this fast growing tourism segment. He also spoke of how Madhya Pradesh, with its pristine greenery, extensive forest cover and untouched natural spaces can offer solace to the weary traveller who seeks to detox from the frenetic pace of modern living.

Sonam Wangchuk, a social entrepreneur from Ladakh, who has become a household name not just in India but also abroad, spoke at length about his experiences in bringing about changes in the social landscape of Ladakh and made several recommendations about how Madhya Pradesh can use its strengths to make a mark in the field of wellness and spiritual tourism.

Dorji Dradhul, Director General of Bhutan Tourism Board spoke about how Madhya Pradesh can harness the potential of high value low volume philosophy to ensure optimal utilization of tourism resources which benefit locals while sustaining growth and infrastructure.

Shukla, in his closing remarks emphasized that globally there is a huge surge in the demand for wellness and spiritual tourism and Madhya Pradesh is ready to take advantage of this momentum and make the state a universally recognised wellness destination by prioritising the message of holistic health and well-being, addressing all tourists, domestic and international to come to this beautiful state to find an escape from their otherwise stressful lives and further their quest toward inner peace.

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